The inside series – Fred di Bono

On a grey, early-autumn Friday, tucked into the quiet edges of Schoten, I visit Fred Di Bono. We met about fifteen years ago — me as a VICE intern, him as a self-proclaimed Content Cowboy.
Recently, he’d told me about a sixties villa he was renovating himself, but I had never actually seen it until now.

The tour

Fred starts the tour immediately.
He walks me through every adjustment, every material choice, every layer of work.
Behind his modest explanations sits a quiet kind of pride — subtle in gesture, unmistakable in presence.

The way he approaches the house says enough: satisfaction in the doing, not in the explaining.
No dramatic narrative, no symbolism — just someone who likes figuring things out, fixing what needs fixing, and building spaces that feel good to be in.

Each room carries that energy: intentional, functional, with its own slightly rebellious twist.

There’s something in the way he talks that’s hard to name — a pride that doesn’t need an audience, a sense of ease that isn’t performed.


It’s clear this house has been as much a personal process as a physical one — and still is.

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STUDIO SOFT SELL