L’eaugisch
L’eaugisch is an initiative founded by Karen Verboom, created for children who benefit from a softer, more tailored approach to learning how to swim.
Built on trust, patience and playfulness, the lessons focus on helping children feel safe and confident in the water — always at their own pace.
Karen already had a strong foundation: experience, a clear mission, and a growing community of families.
What she needed was a visual and strategic structure that could support that growth and communicate the heart of the project more clearly.
→ my role ?
I create all visual content for L’eaugisch and manage the brand’s social presence.
From photography and video to content direction and
social media management, my role is to translate the warmth, trust and personality of the lessons into a consistent and recognisable online presence.
The goal is not simply to post — but to make people feel what L’eaugisch stands for before they even step into the water.
→ Scope ?
I developed the brand’s strategic and visual framework, including:
– Art direction
– Photography & video
– Social media content
– Content planning
– Visual consistency
– Brand storytelling
– Strategic communication
– weekly social presencepositioning refinement
→ Outcome
A brand that feels as calm, warm and trustworthy online as it does in real life.
We built on what already existed — her knowledge, her experience, and her way of working with children.
From there, I translated that foundation into a clear structure that defines how the brand communicates, looks, and evolves.
Not just content — but clarity, connection and consistency.
