L’eaugisch
Strategic and visual direction for a swimming initiative focused on children who need tailored guidance.
L'eaugisch - Karen Verboom
L’Eaugisch is an initiative founded by Karen Verboom, built on her experience teaching swimming to children who benefit from a more tailored approach.
She already had a clear mission, hands-on expertise, and active students. What she needed was a structure that could support growth and make communication sustainable.
→ STARTING POINT
The foundation was there: name, purpose, practice, and an existing logo.
What was missing was a defined direction — visually, strategically, and editorially — to translate that foundation into consistent communication.
→ SCOPE
I developed the brand’s strategic and visual framework, including:
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positioning refinement
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audience clarity
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visual direction
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tone definition
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content structure
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art direction & photography
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forward-looking content examples
→ APPROACH
We built on what already existed — her knowledge, her experience, and her way of working with children.
From there, I translated that foundation into a clear structure that defines how the brand communicates, looks, and evolves.
→ SHIFT
Before, communication was inconsistent and difficult to maintain.
There was no clear structure guiding what to share or how to show it.
Now, the brand has a defined system — visually and strategically — that makes communication clearer, lighter, and sustainable.
→ OUTCOME
A structured direction that supports growth and consistency.
Not just content. A framework.
